Typographic Posters
Typographic Posters
“God is in the kerning.” — Matteo Bologna
Gotham and Futura are a couple of my favorite sans-serif fonts. Don’t get me wrong, I like Helvetica, but you need to spice it up sometimes. These were assignments in my typography class at CU. I got my inspiration after reading “Thinking with Type” by Ellon Lupton. If you haven’t read it, you must.
Gotham
Used by:
- Obama
- SNL
- Coca-Cola
- Chipolte
- DC Comics (Batman! Coincidence?)
- TGI Fridays
- Summer Olympics
- GQ Magazine
- Cartoon Network
- NYC Signage
- Created by Tobias Frere-Jones
- Established in 2000
- 66 styles
- Geometric sans-serif
- “Masculine, new & fresh,” “Font of the Decade”
- Inspired by the 20th century
- Commissioned by GQ
Poster created with Swiss-style design in mind.
Futura
Used by:
- NBC
- IKEA
- Supreme
- Party City
- Volkswagen
- Crayola
- Mercedes
- Alfa Romeo
- Avon
- Best Buy
- Calvin Klein
- Cisco
- Discover
- Dolce & Gabbana
- Domino’s
- Frosted Flakes
- Gillette
- Louis Vuitton
- PetSmart
- Red Bull
- Avon
- Asda
- Bed Bath & Beyond
- MetLife
- Created by Paul Renner
- Established in 1927
- Bauhaus style
- 22 styles
- Geometric sans-serif
- “The typeface of our time”
Poster style inspired by retro 70’s design.
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