Seth Perler created ShineOn Coaching, a service to help struggle students. He's an executive function coach, educator, vlogger, and a dude who cares about seeing outside-the-box kids succeed. My responsibilities include: website updates, YouTube video thumbnails, successfully marketing his material on Facebook, Pinterest, and via email. I also make learning material for his students, such as infographics & PDFs, and edit video transcripts.
Each year, Seth hosts The Executive Function Online Summit (TEFOS). It's a three-day event crafted for parents, teachers, and other professionals who want to learn about neurodiversity from over 20 experts.
The website is optimized for desktop, tablet, and mobile
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Facebook ad graphics
Vimeo video thumbnails
He wanted to incorporate graffiti into the designs, so I used that as an overlay in the background. To make the text pop, I selected a bright green with a slightly darker gradient at the bottom for depth. These graphics were shared by nearly 100 affiliates to their entire network. I heavily marketed the event on Facebook and Pinterest. Over 40,000 people participated in the 2020 summit. I also acted as the affiliate manager for the summit and meticulously edited the video transcripts.
Iceberg Theory Infographic
A graphic explaining the underlying challenges with neurodiversity.
Executive Function Roadmap
Multi-page document to help parents and students understand EF.
Social Media Marketing
Pinterest, YouTube, and Facebook.
Pinterest posts
Weekly vlog email (left) and YouTube channel (right)