seth-perler-logo-white

ShineOn Coaching

— Graphic Designer —

Seth Perler created ShineOn Coaching, a service to help struggle students. He's an executive function coach, educator, vlogger, and a dude who cares about seeing outside-the-box kids succeed.

Each year, Seth hosts The Executive Function Online Summit (TEFOS). It's a three-day event crafted for parents, teachers, and other professionals who want to learn about neurodiversity from over 20 experts.

The website is optimized for desktop, tablet, and mobile

Facebook ad graphics

Vimeo video thumbnails

He wanted to incorporate graffiti into the designs, so I used that as an overlay in the background. To make the text pop, I selected a bright green with a slightly darker gradient at the bottom for depth. These graphics were shared by nearly 100 affiliates to their entire network. I heavily marketed the event on Facebook and Pinterest. Over 40,000 people participated in the 2020 summit.

I also acted as the affiliate manager for the summit and meticulously edited the video transcripts.

My Responsibilites

The biggest project I've worked on with Seth is modernizing his TEFOS website (The Executive Function Online Summit). I also make all of his YouTube video thumbnails and successfully market his material on Facebook and Pinterest. I also make learning material for his students, such as infographics and PDFs.

Photoshop and Illustrator logo

Results

Since I joined Seth's small team, his weekly email outreach has more than doubled (20,000 to 50,000). He's gained 3,000 new YouTube subscribers and hundreds of new Pinterest followers. Additionally, over 4,000 new members in his Facebook groups. It continues to grow!

Social Media Marketing

Pinterest, YouTube, and Facebook.

Pinterest posts (147,000 collective views per month)

Weekly vlog email (left) and YouTube channel (right)

Infographics and PDFs

These were created in Adobe Illustrator and distributed to his network.

A graphic explaining the underlying challenges with neurodiversity

Executive Function Roadmap PDF