The Brief: InXAthlete connects current and ex-student athletes directly to employers (a sports version of LinkedIn). We were asked to develop a brand strategy to spread awareness about the service to both universities and students.
Execution: My team and I decided on creating a company mascot. Brand swag would be given away at tailgating parties, and YouTube ads targeted on college channels. I was responsible for all of the design aspects of the campaign, including the pitch and plans book.
We spent a full month completing in-depth research, including:
- FULL situation analysis
- campaign & media objectives
- target market
- creative strategy
- timing & budget
0 Comments